About Me

Hello and thank you for visiting!

My name is Robert Jamett, and I’m a growth and product marketer with over 12 years of experience helping companies launch products, build brands, and drive measurable business growth. Over the past several years, I’ve also worked extensively in Web3, gaming, fintech, and emerging technologies, bringing innovative products to market through integrated marketing, lifecycle strategy, product marketing, and go-to-market execution.

Throughout my career, I’ve worked across B2B and B2C organizations in industries ranging from automotive and digital agencies to SaaS, fintech, and blockchain. I’ve led initiatives spanning product launches, growth marketing, lifecycle programs, paid media, content, strategic partnerships, and customer engagement – always with a focus on creating value for both the business and its customers.

Some of my proudest accomplishments include helping generate more than $40 million in digital sales, launching products across traditional and emerging markets, growing communities by tens of thousands of users, and leading cross-functional initiatives that delivered measurable business results.

Outside of work, I’m passionate about continuous learning, particularly around decentralized technologies, marketing, ecommerce, and more. I’m also an avid car enthusiast, enjoy traveling, and spend as much time as I can running, hiking, or in the gym.

Experience

 5/5

Tradier Brokerager Inc. (Remote)

Marketing Manager

October 2025 – Present

As Marketing Manager at Tradier Brokerage, I lead integrated marketing initiatives across brokerage and futures products, spanning product marketing, partner marketing, paid media, lifecycle marketing, email, content, and events. I work cross-functionally with product, business development, and external partners to plan and execute campaigns that drive awareness, customer acquisition, engagement, and product adoption.

Through strategic co-marketing initiatives with partners including Stocktwits, CME Group, Cboe, Forbes, and USA Pickleball, I’ve helped expand Tradier’s reach while supporting the continued growth of its brokerage and futures offerings.

Contributed to growing assets under management from approximately $700M to more than $800M (15%+ growth).

Increased customer activity and product engagement by nearly 10% between Q4 ‘25 – Q2 ‘26

GameOn Entertainment Technologies (Remote)

Director of Marketing

January 2024 – October 2025

Leading GameOn’s marketing efforts as the Director of Marketing, I am responsible for driving awareness, building communities, and increasing revenue for this next-gen fantasy sports gaming company. My role encompasses strategy, project management, and execution across content creation, social media management, email marketing, growth hacking, public relations, influencer marketing, and event marketing.

By leveraging partnerships and innovative marketing tactics, I have played a pivotal role in GameOn’s expansion. Managing a team of five, I lead the strategic planning and execution of various marketing campaigns, fostering key partnerships with Arbitrum, OpenSea, LALIGA, PFL, Karate Combat, Kucoin, MEXC, and Gate.io. Additionally, I have collaborated with major Web3 influencers to amplify GameOn’s presence in the digital space.

Grew GameOn’s X following from 30k to 170k and Discord from 20k to 35k+.Increased email list by 100% within six months.
Spearheaded the $GAME token launch, achieving a 7x increase on launch day and generating over $6M in volume.
Developed and maintained partnerships with major Web3 industry players, enhancing GameOn’s market presence.
Collaborated with top influencers to amplify GameOn’s reach and engagement in the Web3 community.

Forj, Polka Pets & Metaprints (Remote)

Digital Marketing Manager

October 2021 -December 2023

Hired as a Marketing Manager, helping spread awareness, building communities, and increasing the revenue of our cutting-edge projects and partnerships from Forj and PolkaPetWorld, both Animoca Brand subsidiaries.

By December of ‘21, I became an integral part of the Metaprints brand launch and our growth from 0 to nearly 40k followers on Twitter, leading to the expansion of my role and both the daily management and strategy of all three brands in conjunction with the team of six that I lead.

This includes strategy, content creation,
social media management, e-mail marketing, press releases, SEO, SEM, AMAs, community activities and more.

Activations include our $PETS token for PolkaPet World, the launch of the Metaprints Genesis NFT collection, which successfully netted over $3.7M, and our ‘Monkeying Around’ experience in The Sandbox.

All three brands require my background in project management, business development and partner management involving Animoca Brands, Polygon, The Sandbox, Kucoin, Bandsintown, Phantom Galaxies and several other major crypto projects. Helped grow our Forj Twitter following from 45k to over 60k in less than one year.

Grew our email list by over 300% in a one-year period.
Helped foster and develop relationships with several blue-chip projects.
Became an integral member behind several million dollars in NFT sales.

Industrial Clicks (Remote)

Digital Media Specialist

March 2019 – October 2021

As a Senior Account Manager at Industrial Clicks, a lead-generation agency, I led marketing strategy for regional and national clients across residential/commercial services and niche industries like private schools.

I focused on SEM, paid social, product-aligned campaigns, and lifecycle-driven funnels across Google and Meta, managing 15–20 accounts each month. My work spanned market research, campaign architecture, copywriting, performance optimization, and full-funnel media management for budgets exceeding $100K per month.

By applying data-driven targeting and continuous testing, I consistently improved acquisition performance and delivered measurable growth for clients.

Improved lead volume by an average of 25% while reducing CPA by 20%, managing $500K–$1M+ in monthly ad spend across my portfolio.

Shaker Automotive Group / Watertown, CT

Marketing Associate

January 2018 – April 2019

Joined Shaker Auto Group, a seven-dealership, family-owned network, as a Marketing Associate, supporting full-funnel marketing strategy across multiple automotive brands. Working closely with management and agency partners, I helped craft and execute dealership-specific marketing plans aligned to product positioning, customer segments, and sales goals.

My responsibilities included monthly budgeting and performance reporting on $200K+ in marketing spend, as well as supporting SEM, social, content creation, CRM, website optimization, merchandising, and retention-focused initiatives that strengthened repeat service and sales cycles.

New England Regional Sales Award ‘18: Shaker Hyundai
Assisted in Mazda USA: Boston Pilot Q4-18’ & Q1-19’ with North Shore & Wellesley Mazda

Basis Covered Media / Norwalk, CT

Senior Media Associate

July 2015 – January 2018

Joined Basis as a Performance Marketer, creating and managing high-volume digital campaigns to drive traffic, conversions, and sales for affiliate offers in beauty, health, and financial services. I conducted market research, analyzed competitor funnels, built landing pages, and optimized acquisition and retention pathways. I also managed media buying on Facebook, Taboola, Outbrain, and Yahoo Gemini, continuously improving results through structured testing, budgeting, and performance analysis.

Promoted to Senior Performance Marketing Manager in July 2016, I expanded into team leadership while maintaining a hands-on role. I directed strategy, guided campaign development, and oversaw A/B testing, reporting, and optimization across multiple networks. Under my leadership, my team and I generated over $10M in digital sales, consistently outperforming performance targets.

Winner of top tier sales award three months in a row (May, June & July of 2017).
Awarded trips to both Las Vegas & The Bahamas for surpassing sales projections.

Skills & Other Information

Over five years of experience managing campaigns across major media networks, including Meta, Instagram, Youtube, Google Search, Bing, Taboola, Yahoo, Outbrain, and more.
Proficient with Hubspot, Braze, Google Analytics, Mixpanel, Hotjar, SEMrush, AppTweak, Hootsuite, Brandwatch, Klaviyo, DotDigital, Shopify, Figma, Asana, ClickUp, ChatGPT, Canva, Pitch, and WordPress.
Google Ads certified in Fundamentals, Search, and Display, with additional experience using Google Trends.

P.R. Examples