With over 12 years of marketing experience, including nearly five years in Web3, my career has been centered on helping companies launch products, build brands, and drive measurable growth. I’ve worked across B2B and B2C organizations in SaaS, fintech, Web3, and consumer markets, leading initiatives spanning growth, product, lifecycle, and integrated marketing.

Throughout my career, I’ve developed and executed go-to-market strategies, product launches, paid media campaigns, lifecycle programs, content strategies, partnerships, CRM initiatives, and customer acquisition efforts. I enjoy translating complex products into clear value propositions and collaborating across product, sales, and marketing teams to deliver measurable business outcomes.

Some of my favorite accomplishments include generating more than $40 million in digital sales, helping grow communities by tens of thousands of users, launching products across traditional and emerging markets, and contributing to significant revenue and customer growth. I’m passionate about continuous learning, leveraging AI and modern marketing technologies, and building strategies that create lasting value for both businesses and their customers.